Google Launches A Powerful TV Spot To Hype Their Chrome Browser.

A smart, moving and demonstrative new 90 second tv commercial achieves a dual purpose: introducing people to both Google's latest Chrome browser and Dan Savage's anti-bullying project, It Gets Better.

"It Gets Better" for Google Chrome:


The 90 second commercial is one spot in a new campaign for Google Chrome (another spot in the campaign is Dear Sophie) which premiered last Tuesday night during an episode of GLEE and shows people using Google Chrome’s toolbar and YouTube to record videos for the It Gets Better Project to empathize with and give hope to gay teenagers who fear bullying.

The ad shows some examples of videos uploaded to YouTube to support the project by people and celebrities:




According to the NY Times, The Google ad campaign, called “the Web is what you make of it,” is the biggest offline campaign ever for Google, which has typically shied away from advertising. It declined to disclose its spending plan.

The ads zero in on the computer screen, showing what people are typing, uploading and sharing, similar to the “Parisian Love” ad that aired during the Super Bowl in 2010, which told the story of an American exchange student who falls in love with a woman in Paris.



“We try to get rid of everything but the user and the tools and let you feel what is happening there, without a lot of commentary from Google itself,” said Andy Berndt, vice president of the Google Creative Lab, which created the campaign with the ad agency Bartle Bogle Hegarty.


Full Credits
Agency: Google Creative Lab
Client: Google
Executive Creative Director: Calle Sjoenell
Agency: BBH New York
Executive Creative Director: Pelle Sjoenell
Executive Creative Director: Robert Wong
Associate Creative Director: Jesse Juriga
Art Director: Steve Pack
Art Director: Caprice Yu
Copywriter: Jeff Johnson
Head of Broadcast: Lisa Setten
Project Manager: Jessica Beavers
Web Content Research: Nickerson Research
End Tag Graphic: Buck
Music Supervisor: Search Party Music
Executive Producer: Stephanie Diaz-Matos


The "It Gets Better" campaign, started in 2010 by Dan Savage, now boasts contributions from a number of high-profile names, including President Barack Obama, Secretary of State Hillary Clinton, and, as seen in this video, Woody from Toy Story." (The Advocate, 5.03.11)

You can download Google Chrome here

The Superbowl's Best Spot. No Actors, No Locations, Only Brilliance.

Yesterday's Superbowl was disappointing when it came to memorable commercials. There were certainly not many worth noting, with this one exception.

Google's Parisian Love 60 second spot was not only unique, breakthrough, but... bonus! ..inexpensive to produce. No sets, no casting and yet the spot was incredibly memorable.

It tells the story of a couple meeting, falling in love, getting married and eventually having a child.... all through using Google.



It wasn't reaching for the stars. No celebs, no expensive hit songs, just an actual product demonstration. But what a product demonstration. By structuring the demo to tell a linear narrative in shorthand, with the help of a few sound effects, they captured the brand as well as the hearts of most viewers.

Ask yourself this, when was the last time watching sixty seconds of someone surf the net gave you chills?



Google, based in Mountain View, California, rarely uses television to advertise. As the most-watched U.S. TV event, the Super Bowl is a magnet for both traditional sports advertisers such as Anheuser-Busch InBev NV, the biggest marketer, and lesser-known companies looking to increase awareness.

Also worth noting, the best use of a power slide (you gear heads know what I mean): The Bridgestone Killer Whale spot. See it here.

As We Welcome 2010, A Look Back At 2009

above: 2009's popular topics; Michael Jackson, Twitter, Health Care Bill, Iraq war, Tiger Woods, Zhu Zhu Hamsters, Green movement, Twilight's New Moon, Lady Gaga and Facebook.



Happy New Year to my wonderful readers. It's each and every one of you that make the labor of daily blogging worth it. I can't thank you enough for your continued support, encouragement, kind letters and comments.

Although If It's Hip, It's Here received less national press than in 2008, the blog finally broke into Alexa's top 100,000 and readership has almost doubled.

2009 was a very unusual year with lots of political, technological and cultural milestones and firsts, as well as tragic losses and economic struggles. It was the year we lost Michael Jackson and found Twitter. Swine flu spread as did the popularity of Lady Gaga. Facebook reached an all time high and myspace faded fast. And Tiger Woods fell from grace while we enter the Year of the Tiger.

According to Google Zeitgeist, the following were the most popular search topics of 2009 both globally and in the US.

Most popular Google searches worldwide, by category, of 2009:

Fastest Rising (Global)
1. michael jackson
2. facebook
3. tuenti
4. twitter
5. sanalika
6. new moon
7. lady gaga
8. windows 7
9. dantri.com.vn
10. torpedo gratis

Fastest Rising in Entertainment (Global)
1. michael jackson
2. transformers
3. eminem
4. naruto shippuden
5. beyonce
6. peliculas id
7. paranormal activity
8. anime online
9. natasha richardson
10. poker face lyrics

Fastest Rising in Food & Drink (Global)
1. acai berry
2. picnic
3. クックパッド
4. tesco direct
5. senseo
6. peanut butter recall
7. nespresso commande
8. habibs delivery
9. mocktail
10. masterchef australia

Fastest Falling (Global)
1. beijing 2008
2. euro 2008
3. heath ledger
4. barack obama
5. amy winehouse
6. kraloyun
7. dailymotion
8. bebo
9. wii
10. emule

Fastest Rising in Sports (Global)
1. real madrid
2. us open
3. ufc
4. sahadan
5. livescore
6. pacquiao vs cotto
7. wbc 速報
8. pga tour leaderboard
9. confederations cup
10. l'equipe football


Popular Queries By Quarter
The graphs below capture the fastest rising query for each quarter of 2009 (United States only), visualized over the entire year. To find the fastest rising query for each quarter, Google looked at the most popular searches conducted every three months and ranked them based on how much their popularity increased compared to the previous quarter. Note how some queries maintain a moderate level of search volume over an extended period of time, whereas others peak sharply and suddenly.

Fastest Rising:



Michael Jackson:

Disasters:

Late-Night TV Shows:

Celebrity Scandals:

Games:

Athletes:


And these were the most popular Google searches, by category, in the United States in 2009:

Google.com - Fastest Rising
1. twitter
2. michael jackson
3. facebook
4. hulu
5. hi5
6. glee
7. paranormal activity
8. natasha richardson
9. farrah fawcett
10. lady gaga

Google News - Fastest Rising
1. swine flu
2. susan boyle
3. jon and kate
4. adam lambert
5. rihanna (chris brown)
6. new moon
7. inauguration
8. michael jackson
9. nadya suleman
10. missing link found

Google Maps - Fastest Rising
1. mount everest
2. laguna seca
3. in-n-out
4. grand canyon
5. eiffel tower
6. white house
7. great wolf lodge
8. wild animal safari
9. voodoo doughnuts
10. path station

Google.com - Fastest Falling
1. john mccain
2. olympics
3. heath ledger
4. barack obama
5. sarah palin
6. circuit city
7. ron paul
8. iron man
9. spore
10. wii fit

Google Image Search - Fastest Rising
1. lady gaga
2. new moon
3. michael jackson
4. megan fox
5. selena gomez
6. rihanna
7. taylor swift
8. bella swan
9. alice cullen
10. jacob black

Google Mobile Search - Fastest Rising
1. twitter
2. michael jackson
3. facebook
4. imdb
5. cta bus tracker
6. bebo
7. nba scores
8. univision.com
9. steve mcnair
10. espn.com

The methodology used to determine the above:
To compile the 2009 Year-End Zeitgeist, Google studied the aggregation of billions of queries people typed into Google search in 2009. They use data from multiple sources, including Insights for Search, Google Trends and internal data tools. They also filter out spam and repeat queries to build out lists that best reflect "the spirit of the times." All of the search queries they studied are anonymous—no personal information was used.

Except where noted, all of these search terms are most popular for 2009—ranked in order of the queries with the largest volume of searches this year. In some cases, they list the "fastest rising" queries, which means they found the most popular searches conducted in 2009 and then ranked them based on how much their popularity increased compared to 2008. Conversely, "fastest falling" queries were very popular in 2008 but flattened in popularity in 2009.